Join Our Affiliate Program

We run a straightforward affiliate programme at Primaplay and we’re looking for publishers, streamers, affiliates and marketing partners across the United Kingdom. We build straightforward commercial relationships that let partners monetise relevant traffic, while keeping tracking, reporting and compliance simple and transparent. If you promote online casino and live betting content, we want to work with you.

About the programme

Our affiliate programme is designed to convert UK audiences for online casino and live casino products in a compliant way. We provide tracked referral links and a partner portal so you can see how campaigns perform. The programme supports a range of partner types - from comparison sites and content publishers to streamers and social channels - and is flexible to match different traffic profiles.

Partnership benefits

Partners get access to a commercial model that rewards genuine player activity, creative assets tailored to UK audiences, and responsive account management. We make onboarding quick, supply regular creative refreshes, and offer promotional material in GBP where relevant. Our aim is to make campaign set-up simple so you can focus on growing traffic.

Commission structure

We offer a range of commission options to suit different partners, including revenue-share, CPA and hybrid models. Specific terms are agreed during onboarding and can be adjusted over time as volumes and player value develop. We do not promise guaranteed earnings; instead we work with partners to find the best structure for their traffic and objectives.

Tracking and reporting transparency

All partners receive access to a secure dashboard with up-to-date information on clicks, conversions and revenue. Reports include player activity and confirmed conversions so you can reconcile performance easily. We maintain clear attribution rules and carry out routine fraud checks to protect both partners and the brand.

Marketing tools and support

We supply a library of banners, landing pages, deep links and text creatives optimised for UK audiences. If you need customised assets or co-branded landing pages, our team will work with you to create and test them. Technical support for tracking links and integration is available during setup and on an ongoing basis.

Long-term cooperation

We value stable, long-term partnerships and aim to grow together. Partners benefit from regular account reviews, flexible commercial terms as performance improves, and prioritised support for high-performing campaigns. To discuss a partnership or to get started, contact our affiliate team at [email protected].