Player Privacy Policy

This Privacy Policy explains how we, Primaplay, collect, use and protect the personal information you provide when you use our online casino and related services in the United Kingdom. We respect your privacy and set out here the categories of data we process, why we process it and the choices you have about your information.

Types of data we collect

Personal data

When you register an account or contact us we collect personal information such as your name, date of birth, address, email address and telephone number. We also collect identity documents and proof of address where required for verification and anti‑money laundering checks.

Technical data

We collect technical information automatically when you use our site, including IP address, device identifiers, browser type, operating system, referral URLs and pages viewed. This helps us maintain security and improve site performance on mobile and desktop.

Transactional data

We record payment and transaction details such as deposit and withdrawal amounts, payment method, account identifiers and transaction timestamps. We also retain records of your bets, game history, bonuses claimed and customer service interactions.

How we use your information

We use personal and technical data to create and manage your account, verify identity, process payments, prevent fraud, meet legal and regulatory obligations and provide customer support. Transactional data is used to administer deposits, withdrawals and play history. We may also use aggregated, anonymised information for analytics and to improve our service.

Data protection practices

We use industry-standard security measures to protect your information in transit and at rest, including SSL/TLS encryption for data sent between your device and our servers. Access to personal data is restricted to authorised staff and service providers who require it to perform their duties. We monitor and review our security controls on a regular basis.

Cookies and tracking technologies

We use cookies and similar technologies to make the site work, remember your preferences and measure site performance. Some cookies are essential for account access and payments. Other cookies are used for analytics and, where you consent, marketing. You can manage cookie preferences through your browser or our cookie settings tool.

User rights

You have rights in relation to your personal data, including the right to access the information we hold about you, correct inaccuracies, and request deletion where there is no legal basis for us to retain it. You may also object to certain processing or ask us to restrict processing in specific circumstances.

Access, correction and deletion

To exercise your rights or update your details, contact our support team at [email protected]. We will verify your identity before making any changes. Where deletion is requested, we will retain any necessary records required by law or for legitimate business purposes, such as fraud prevention and dispute resolution.

Information sharing and third parties

We share personal data with payment processors, identity verification providers, fraud prevention services and other trusted third parties who act on our behalf. We require these partners to protect your data and only use it for the purposes we specify. We may disclose information if required by law or to protect our rights.

Privacy policy updates

We may update this Privacy Policy from time to time to reflect changes in our processes or legal requirements. When we make material changes we will notify you via email or a prominent notice on the site. The latest version will always be available on our website.